For patients with osteoarthritis just the thought of trying to move can bring tears to their eyes.
The brand name itself inspired this idea to show patients on the move. The novel motion graphics depicting the efficacy of the drug and the pain they can leave behind in their wake.
A company launch ad concept that actually won the business pitch for the agency I produced it for.
An ad concept designed to show the anti-plaque activity of Listerine.
Trade show booth concept for the company's newest medical devices. Including live product and interactive display, banners hall graphics and signage.
Memorial Hospital Pembroke
Ad concept for a hospital promoting its new Olympus 3D endoscopic laser surgery capability done in conjunction with Olympus.
Brand launch concept for a transdermal film drug delivery technology.
Dry mouth affects millions of patients on prescription drugs that often cause painful dry mouth. The idea was to visualize the brand's therapeutic benefit and relief in an elegant and iconic product shot that could be used across all commuications.
Here's an example of how an iconic brand image can be used, in this case a trade show display. Dry mouth sufferers most frequently complain of difficulty simply eating a meal. So I made the brand the main course.