With a big idea and a little illustration magic, I turned a product shot into something that personified Listerine as a heavyweight cavity fighting hero.
This ad concept shows how an evocative brand product shot can even inspire the copy.
Here's a consumer magazine ad I created for this calcium rich confection the client sold directly from their eCommerce site.
This dramatically depicts the problem with most iron supplements. They're really hard on your stomach. The ad ran in healthcare professional journals to influence doctors who were prescribing OTC iron supplements. This hard hitting approach dramatized the problem with other iron brands, while highlighting the unique slow release formulation of Feosol, allowing more iron absorption and less stomach upset.